Tracy Hollander


Born and Raised in South Florida, my fair for style was natural and passionate.

style rev

I started an online mag called That venue expended to a Bath and Body Line called Star and a parfum line called Scentini [Martini] Spray.

martini spray

Star, a “celebrity” themed bath and body line, and The Martini Themed Scentini Spray Parfum line debuted at the 2002 Extracts show in New York City in their New Product category. At the end of the Extracts show the line won The Best Overall Product. Soon after, the products would be seen in WWD, Lucky Mag and in the hands of a variety of Celebrities.

kathy hilton

My life was hit with tragedy. Devastated, I thought about giving up.  I decided to sell the Scentini Line.

I recalled that when I would grieve over the loss of my sister-in-law, whom was also my best friend, I would get inspiration from music.

This inspired me to create a clothing line that blended Music, Freedom of Style and Freedom of Expression

So this is what I came up with …

Rock Couture …. We’re an American Brand

Are you with the Brand?

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